When I first started Wellness Witness back in 2014, I really didn’t know yet. That’s actually quite normal- if you are just starting out, it can be HARD to know exactly who you are creating content for and who you are called to serve. What I didn’t know then, though, was that trying to create content that fit the needs of everyone really ended up meeting the needs of very few.
One of the best things I’ve learned over the years is the importance of getting really clear about WHO I’m called to serve and HOW I’m called to serve them. In business circles you’ll hear this called your Ideal Customer Avatar (ICA) but in my course we refer to them as your MISSION FIELD. This is the specific group/type person that you’ve are uniquely called and gifted to serve.
In the course we spend an entire lesson going over this concept and then walking our way through a five-page exercise where we clarify our Mission Field, but for today, I thought it might be helpful for me to give all of you a few things to begin considering and praying through.
Your answers to these questions should help guide you in each post that you make, in every piece of content that you create, in any programs/products that you put together, and in any marketing that you will send out.
Before you start: PRAY. Ask the Lord for a clear vision of WHO He is calling you specifically to serve then start thinking through things such as:
Also, don’t be surprised if your ICA/Mission Field ends up looking very similar to yourself. That is normal! Often times we are serving those who are very much like us- or those who are as we once were. This is a good thing! You get to share what you’ve learned along the way and help blaze a trail towards freedom for others. What a blessing!
Is having a clearly defined ICA/Mission Field necessary for beginning the work? NO.
BUT, it will help as you move forward.
Keep in mind at all times those who you’re serving. When I write or create content, I picture my ICA. I think about her struggles, her needs, her goals, her life, and her family. I’ve even given her a name! Knowing WHO I’m creating content for helps me to serve people better and keeps me going when I sometimes think I should quit.
I hope this has encouraged you today and helped you move things forward just a bit.
Thank you, friends. So grateful to be in this mission with you!